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商標翻譯怎樣做好？

日期：2019-05-12 發(fā)布人：來源：閱讀量：

　　商標翻譯在于為企業(yè)做宣傳，開拓市場，并為企業(yè)帶來商業(yè)效益，那么商標翻譯怎樣做好?下面西安翻譯公司給大家說說。

　　Trademark translation is to publicize for enterprises, open up markets and bring commercial benefits to enterprises. Then how to do a good job of trademark translation? Here's a talk from Xi'an Translation Company.

　　1、想要做好商標翻譯要盡量的譯出原商標的多重含義，讓人能夠產(chǎn)生一定的聯(lián)想，這樣對于消費者來說也會產(chǎn)生美感和信任感。

　　1. To do a good job in trademark translation, we should try our best to translate the multiple meanings of the original trademark, so that people can have certain associations, which will also produce a sense of beauty and trust for consumers.

　　2、針對不同的產(chǎn)品進行翻譯時，要保證商標翻譯出來的譯文是適合該類產(chǎn)品的，不能任何產(chǎn)品都跟著感覺走，要知道只有適合的才是最好的。

　　2. When translating different products, we should ensure that the translated version of trademark is suitable for this kind of product. We should not follow the feeling of any product. We should know that only the appropriate one is the best.

　　3、在進行商標翻譯時，翻譯工作者不能盲目的選擇很浮夸的詞匯，這樣會使得消費者產(chǎn)生抵觸心理，對產(chǎn)品也會產(chǎn)生不好的印象。

　　3. When translating trademarks, translators should not blindly choose exaggerated words, which will make consumers feel conflicted and have a bad impression on products.

　　4、不能使消費者對產(chǎn)品產(chǎn)生不愉快的聯(lián)想，這就要求翻譯工作者在進行商標翻譯時要盡量避免語言文化中的禁忌。

　　4. Consumers can't have unpleasant associations with products, which requires translators to avoid taboos in language and culture when translating trademarks.

　　5、翻譯出來的內容應該符合商品的屬性，要反映出商品的特點。商標翻譯工作者不僅要有商品意識，而且還需要充分考慮到消費者的反應，要擺脫一味的字面意思，做到畫龍點睛。

　　5. The translated content should conform to the attributes of the commodity and reflect the characteristics of the commodity. Trademark translators should not only have a sense of commodity, but also take full account of consumers'reactions, get rid of the literal meaning blindly, and make the finishing touches.

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